This course provided by the British Academy for Training and Development offers a transformational vision to the most significant aspects of Public Relations in the business Sector. Trainees will apply the knowledge and skills gained from the course in public relations campaigns, especially in communications and marketing, which are considered among the largest areas of Public Relations practice. Students will learn how public relations play a key role in achieving the campaign's goals for individuals, groups, organizations, and government agencies.

Public Relations represent a link between client and target audience, through traditional and modern media means. Public relations have authority over corporate social responsibility through Crisis Management Function, and responsibility for corporate reputation, which necessarily means helping to change organizations in order to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

The British Academy for Training and Development presents this course (Corporate Public Relationship Management) for individuals wishing to develop their skills in Public Relations and Communications in the Business Sector, through most advanced methods and best practices of Public Relations. This course focuses on how to develop public relations to become better business leaders, and take a more comprehensive approach that can be called "Reputation Management". The course will also focus on how to develop organizational, managerial and brand contacts so that a consistent value-based approach can be found that can be aligned with the brand strategy.

PR staff provides their communication services for both public and private enterprises, while Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

• Introduction to Public Relations Management.
• Innovative business models and commercial communications.
• Media relations and promotion of the brand.
• Risk Analysis and Institutional Issues and Crisis Management.
• Identification of image and corporate identity.
• Brand management and institutional reputation.
• Corporate Social Responsibility.
• Care and effectiveness management.
• Internal communication and commitment to work.
• Introduction to the Media and the evolution of its concept.
• Media and formation of public mental perspectives.
• Media Management: Definition and Importance.
• Solid and practical training programs on proper behavior in fields and complicated situations.
• The significant role of Media management for Press and Media Advancement.
• Media Broadcasting, and the most effective success methods.
• News values ​​in the Media Industry.
• Preparation of Project Plans of Media Institutions.